Designing Your Web Site For Visitors

Search Engine Optimization is more than ensuring that it positions well in the search engines. It's also important to optimize your site for your prospects, too. Remember, when your customers click through from the search engine results page, they want to see a well-written, well-designed site that answers their questions and makes them want to learn more. If you skimp on making your site usable and pleasant for your users, you will see hits to your site - but no conversions.

Here are things that you can do to make your site more attractive to your human visitors.

Review your site like a new customer would, and ask yourself, "Would I buy something from this site?" Search for problems like broken links, graphics that don't render, and long, scrolling pages that are hard to read. If you are feeling frustrated by your own site, your prospects will too.

Remember, the search engines don't pay your bills - your customers do. It's very important to always remember your customers' experience when you build or change your site. If you create a site that's good for your customers, you should see strong search positions, too.

We hope this section helps in the development of your website

Go Back